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Service Design group project in NAFA Degree Year 2 Semester 1
Involved in spatial design, branding and presentation slides
The brief given for this project is to select and upscale a brand to enhance its services through a service design methodology in ways that relate to branding, communication and experiences for the brand.
The brand we chose was Drip, a nightclub located in Concord Shopping Mall with the nearest MRT station being Dhoby Ghaut. Our goal for this project was to create a more wholesome experience in Drip that would spike public buzz for it and introduce Drip to those who do not know of it while establishing a good impression.
"Our group's research question as a banner photoshopped outside
Drip's wall"
"Drip As You Are, an initiative that crafts individual experiences in drip based on a personality test"
"A render and photoshop of the popup along orchard road that introduces people to the initiative"
"Interior render of the popup, featuring a bar and a social
space to relax"
"Render of survey to get a personality card for the 'As You Are' experience at Drip"
"Sticker patches that I designed for the popup to introduce people to the experience"
"Workshop experiences that people can do at this event in Drip As You Are located in Drip"
"Ticketing concept designed by me represented as a physical receipt"
"Exhibition setup for the project to be shown at NAFA"
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