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MUJI Eco Labo, Service Design, Branding, Communication Project
Solo project done in NAFA Diploma Year 3, Crowbar 2020 finalist for branding
MUJI Eco-Labo is a school project aiming to answer a brief to make fashion circular. The concept store will be featured at MUJI Plaza Singapura Singapore.
Products from this collection are on a made-to-order basis, ensuring that products will not be mass-produced with dead stock in the back. Customer choice through fabric customisation will be the selling point of this collection, allowing garments to be made by choice of materials.
This workshop exhibit showcases 6 silhouettes to be made into with 13 materials to choose from, ensuring that every garment is made unique for the customer.
"A closer look at the interactive exhibit through the feeling of fabrics"
"Furniture concept for the setup of the exhibited clothes"
"Campaign poster for the collection"
"Instructional Poster
on how to order
the garments"
"Posters for each sample silhouette piece"
"Guerilla marketing at MRT platform"
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