top of page
Grain Nutriplan, group project for Crowbar 2020
Project lead in conceptualisation, branding, and design overall
My personal experience inspired the making of this project with cancer and how it affected my mom and dad's diets. As a group of 3, we wanted to create a meaningful initiative to push our boundaries of design thinking for the betterment of society. With the crowbar brief to choose brands to design with, we chose Grain and SCS.
The main goal of this design initiative was to provide cancer patients in hospitals with food that activates their tastebuds without compromising on the health and quality of the food. The brand we chose for this project was Grain, due to their variety in menu creation and its quality of taste. While the main audience is cancer patients, therefore bringing Singapore Cancer Society on board the ideation.
"Presentation pitch for the concept"
"Various meal plans consisting of palette cleansers, appetisers, main dish, drink
and dessert"
"How the initiative works through a step by step presentation slide"
"Taste enhancers that give people a unique tasting experience in relation to how cancer patients taste their food"
"Mockup of food truck for activation of the project concept"
"Mockup of this Grain project concept seen in hospital kopitiam"
bottom of page